The Rise of Marketing on Instagram

by: Byron Rees

posted: September 24, 2018

The Rise of Marketing on Instagram

In 2016, many sectors have become extremely visual. As such, the need for visually engaging marketing has increased exponentially. This is where marketing on Instagram comes in. Instagram is a hive of social activity, with celebrities garnering millions of followers left, right and centre. While marketing on Instagram won’t get you as many followers as say, Kim Kardashian, it can help your business reach hundreds of people. Are you a photography business? If so, marketing on Instagram is perfect for you, post your favourite picture to come out of your studio that week. Do you sell beautiful, handmade home decorations? Marketing on Instagram can help you reach a whole new audience. Are your woollen wall hangings popular with ladies of a certain age? Post some gorgeous, appropriately hashtagged pictures of them and watch a younger, alternative audience flood into your list of orders. Whether you’re selling protein supplements or knitting supplies, marketing on Instagram can benefit your business hugely.

How Can I Make the Most Out of Marketing on Instagram?

Make the most of marketing on Instagram using these tips:

  • Hashtags are crucial. While you may feel ridiculous captioning your post #throwbackthursday, your Instagram audience will go mad for it. Are you an established family business? Post an old picture of the family member who started the business at your shop. Personal posts which show how far your business has progressed will go down a treat when marketing on Instagram.
  • Follow everyone. The more clued in you are about what competitors and contemporaries are doing, the better your marketing on Instagram will be. By following those that you think would have an interest in your products and services as often as you can, you greatly increase your chances of being noticed on Instagram.
  • Be active. The more regularly you post, the more effective your marketing on Instagram will be. Find out what the best times to post are and never miss them, this maximises your chances of being noticed and makes you more likely to rack up followers and likes.
  • A personal touch is often more effective than a professional one. People like to know who they’re engaging with. For example, if you work out of an office, give your followers an update on the daily antics. Remember not to completely cross the line of professionality when marketing on Instagram, but a personal touch such as a picture of your office Christmas decorations or a colleague dressed up for Halloween will help your customers get to know you and your employees better.

How Do I Go About Marketing on Instagram?

Having trouble understanding marketing on Instagram? Wondering what on earth a hashtag is? Well, don’t worry yourself about it. Here at United Studios, our marketing team have a lot of experience growing our customers’ online followings. So, if the whole marketing on Instagram is going straight over your head, you can contact United Studios to help you out, because marketing on Instagram is a business bonus you can’t afford to lose out on.

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