Introtrain

The Client

Introtrain & Forum Limited (IFL) is an independent Training Provider, offering Traineeships and Apprenticeships in Hairdressing, Barbering, Beauty Therapy and Customer Service. They are specialists in workplace learning and offer a high-quality one to one support via their experienced training consultants and assessing team.

The Brief

The Introtrain team wanted to replace their out-dated website looking website with a new professional design that matched their brand and services. They also wanted to refine the information available on the website as well as have access to a content management system (CMS) so that they could perform their own updates at any time. It was important to be able to monitor traffic to pages and being able to assess this critically too.

Our Solution

Our design team came up with a new website layout that offered a mobile compatible browsing experience to Introtrain’s users. We wanted the website to present the information in a clean and easy to read format, utilising images to back up the content on each page. We fully integrated a custom design theme for IntroTrain into the WordPress framework and also utilised our Project Raccoon framework to make managing the website content easier.

The project objective was to re-vitalise the website user-experience, offering the necessary information prospective candidates might be looking for when searching for a course.

The Results

The design we produced delivers on everything the client was looking for. The simplistic approach to providing information and the well-planned user journey is driving traffic to different areas of the website and leading to an increase in enquiries. We’ve alleviated spam through the website contact form through utilising reCAPTCHA anti-spam.

Overall we’ve provided a new marketing and communications tool for Introtrain that they are now utilising as their main business marketing resource.

We would like to thank Byron and his team for a fantastic service to recreate our website. Fabulous job we are very happy with the end product, we loved the way we could see the development stages along the way and add comments as bits were added or taken away and replaced. Laurence was particularly patient. Thanks again great service great product.

Carolyn Howard

Introtrain & Forum Ltd

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