The Golden Lion

The Client

The Golden Lion is a charming pub and hotel located in Newport, Pembrokeshire, loved by locals and visitors alike they serve up some of the tastiest meals in the county. Their rooms have been renovated to an excellent standard, offering you a unique and comfortable stay too. Come and visit Newport, Pembrokeshire and use The Golden Lion hotel as your base.

The Brief

The Golden Lion was looking to refresh their entire online footprint and experience. They approached United Studios looking to have a new website designed and developed that would promote their new brand as well as improving on the quality of their online experience. The website needed to encompass their new brand and logo, providing information to visitors about the pub and hotel as well as allowing for online reservations for the 13 rooms at the establishment. Our team were and still are regulars at The Golden Lion, so it was amazing to help the exploit their full online potential.

Our Solution

Our design was based around implementing their new brand as well as creating a user experience that was functional across smartphones, tablets and desktops. We focused on three primary areas; the luxurious hotel rooms, the delicious meals served in their restaurant and the traditional & homely pub itself.

We created an experience that showcased the elegance of the establishment through a good balance of photography and copy. We directly integrated their 3rd party reservation system for the hotel rooms, allowing for direct booking from their website to increase direct booking and reduce reliance on 3rd party booking websites. We integrate the new website with a content management system so the team could manage to update the content on their website.

The Results

As the old website was not mobile compatible, the overall traffic to the website and the click-through rate improved dramatically. The team set out to create an experience that would engage more users and lead to more bookings both for the restaurant and the rooms. The Golden Lion has seen a dramatic decrease in bounce rate and an increase in the traffic and enquiries from their website.

We loved working with the team to bring their online presence up-to-date and to help them understand the benefits of a well-produced website, after all, we love creating a new experience that helps to promote an amazing local business like The Golden Lion.

United Studios have just designed us an amazing website for The Golden Lion Hotel in Newport. We all at the Golden would like to thank the team for their amazing service and brand new website they have made for us. Highly recommended!

Josh Peniket

General Manager, The Golden Lion

The Future

Our team are currently working on some more improvements to The Golden Lion’s online presence and will be introducing some new features to their website. We will be working closely with them to develop a strong digital marketing strategy for their brand, and how they can utilise our digital marketing services to drive more engagement and growth for their business online.

Visit The Golden Lion

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