Cwm Connell Coastal Cottages

The Client

Cwm Connell is a group of stunning holiday cottages on the Pembrokeshire Coast. Offering accommodation for you and your family pets in a stunning setting, it is ideally situated for a perfect getaway in West Wales.

The Brief

Lisa approached United Studios, looking to re-design and develop the online experience for the Cwm Connell holiday cottage complex. Lisa was looking to offer a responsive website design experience for her guests, as well as driving more organic search results for her business from search engines. Lisa wanted to showcase her cottages to as many users as possible, with the aim converting more visitors into direct bookings.

Our Solution

We designed a website which delivered a better user experience for Lisa. Utilising a modular design with a new site-map, we integrated a user-journey that helped users find out everything they need to know about Cwm Connell and the local area, driving their attention to making a reservation at one of the holiday cottages.

Our content writing team helped research the best focus keywords for each page on the website. Writing the content to help drive more organic search engine results. We helped Lisa integrate Google Analytics correctly so that we could monitor the website’s performance.

The Results

Since launching the new online experience for Cwm Connell, Lisa has seen an increase in organic search results, with a better performance against common keywords, this has helped drive more traffic to the website, with the new user experience reducing the bounce rate from 68% to 32%. Lisa has seen an increase in direct bookings, highlighting that the new design, user-journey and search engine optimisation techniques have helped to deliver better results for her brand & business online.

Got a Project?

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