Carn Edward

The Client

Carn Edward, a business located in the heart of the Gwaun Valley Pembrokeshire has been farming for generations. Rearing long-horn cattle and Welsh Lamb they offer a range of meat produce selling this both locally and online for delivery to your door. Their unique Mutton story was featured in an episode of Jamie & Jimmy’s where they championed guests to try Mutton.


The Brief

Carn Edward wanted to offer a better online experience to its customers. They felt their existing website lacked a well-planned user journey and sales through the website were stagnant. They wanted to bring the story of their amazing meat produce to as many people as possible. The new website and eCommerce experience needed to reinforce their brand and amazing products, whilst also focusing on driving visitors to their public gardens and tea rooms.

Our Solution

Delivering on such a unique product and service was exciting for us, we got straight into the planning of the project, fully understanding what Carn Edward needed to do to be a hit online. We ensured their new design incorporated their brand identity and message in an informative yet effective way. We utilised strong product imagery to sell the quality product being offered by Carn Edward. We developed a bespoke checkout experience that made adding products to your basket easy!

The Results

Our project achieved everything that was set out as part of the brief. The new website layout was received well by customers and the new bespoke checkout experience has led to higher conversion rates for sales of products. Our content writing and research services have helped Carn Edward gain better traction on search engines, this has helped triple the number of visitors to the gardens & tea rooms where the meat product has also been selling!

The team at United Studios have been fantastic in helping us review our website and it’s performance. We came to them with some issues mainly surrounding selling of our product and poor search engine visibility. They recommended a solution which would help achieve better results and make the whole process of managing our online sales and checkout experience easier. The team’s advice has been invaluable and they are always on hand to answer any questions we might have.

Robert Vaughan

Owner, Carn Edward

The Future

Our team continue to hold regular consultations with the Carn Edward team and are working on a bespoke marketing strategy for their business. We’ll be helping Carn Edward exploit their online potential through social media, e-mail marketing & pay per click advertising campaigns.

Visit Carn Edward

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