Bluestone Brewing Company

The Client

Bluestone Brewing is a micro-brewery serving up amazing new craft beers in the heart of the Preseli Hills. Utilising spring water from the surrounding wells they brew up some fantastic tasty beers and supply restaurants, bars and pubs throughout Wales and the UK.

 

The Brief

Bluestone Brewing had a case of missing identity, they needed to address inconsistencies with how their brand was being implemented across their organisation including their products, website and social media platforms. The new website needed to reinforce their amazing brand message and identity, as well as offer an easy-to-use checkout experience for users across desktop, tablet and smartphone. Our team got stuck in, and couldn’t wait to bring an amazing new online experience to the Bluestone team.

Our Solution

Working with the Bluestone Brewing team we helped them re-identify their brand and implemented this throughout their organisation. During our design consultation with the team, we learnt even more about their business and brand, and how they wanted their new website to align with their fun, unique & notable brand.

Our design team produced a digital experience that encompassed the Bluestone Brewing brand. We developed a new bespoke checkout experience and integrated this with the WordPress architecture, as well as a bespoke events management system. We built the framework so that it would support future growth of the business, and created an online platform that the team would manage themselves with ease.

The Results

Our client set out a vision for their website and wanted to achieve better online results and engagement for their brand, as well as re-identifying their brand identity and implementing this across their organisation. We loved working with the Bluestone Brewing team, they listened carefully to our honest advice and took on board every recommendation we made for their brand and online experience. Some of the improvements our services provided are:

  • Reduced Bounce Rate by 52% (85% before the new website, currently 32%)
  • Online Sales have doubled
  • Average duration on the website increased from 1:25s to 2:40s
  • 21k unique visitors in the first 12 months (5.8k for previous 12 months)

The team listened to our thoughts and came up with a colourful and attractive new website which is really functional and easy to use. We have seen a considerable increase in online sales since the re-development. The team at United Studios were friendly and helpful throughout the whole process and have been on hand to help with any queries as we’ve got used to handling the new website.

Simon Turner

Managing Director, Bluestone Brewing Company

The Future

We continue to work closely with Bluestone Brewing and we are currently engaged with the planning of a new & exciting digital marketing campaign to promote their products to a wider audience. Bluestone Brewing has had their own on-site bottling plant installed and are looking to continue growing their sales online with a lucrative digital marketing campaign. We love working with the team… and they do keep us stocked up on beers!

Visit Bluestone Brewing

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